Ivory Coast award-winning international player Yaya Touré has been appointed Nissan new global ambassador, the Japanese car maker announced this week.
The Manchester City player and former Barcelona ace midfielder has agreed to a deal which will see him work alongside Nissan’s global UEFA Champions League and Orange Africa Cup of Nations 2015 partnerships.
Touré joins Nissan’s star-studded team of UEFA Champions League ambassadors, which includes the recently announced Barcelona and Spain midfielder Andrés Iniesta, and PSG and Brazil defender Thiago Silva.
The UEFA Champions League ambassadors will work with the company as part of the Engineers of Excitement program, which aims to enhance the experience of football fans through a range of activities including the exclusive Goal of the Week competition.
Touré will also star in a series of new television and print advertisements for the UEFA Champions League due to premiere in February 2015. Nissan is the official global automotive sponsor of the UEFA Super Cup and UEFA Champions League, with a four season deal that will cover the period 2014/2015 to 2017/2018.
Nissan is the official global automotive supplier to the Orange Africa Cup of Nations 2015. The tournament is now in its 30th year and kicks off in Morocco on January 17, 2015. Japan’s second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance.
The car maker has employed more than 244,500 employees globally, and has sold almost 5.2 million vehicles and generated revenue of 10.5 trillion yen (USD 105 billion) in fiscal 2013.
Nissan delivers a comprehensive range of more than 60 models under the Nissan, Infiniti and Datsun brands.