The World Media Awards 2018 (WMAs) competition is seeking entries in eight categories that will celebrate the best in cross platform, cross border, content-driven advertising, reports from London (UK) said this week.
The World Media Group, which owns and hosts the awards, is calling for more entries from the Middle East and Africa this year.
The WMAs are said to be unique in not only giving recognition of the category winners’ work through the trophy on the night, but by also celebrating all winning campaigns in a worldwide advertising campaign valued at 500 000 euros.
The winners’ ad campaign runs across well-established media brands such as Washington Post, Wall Street Journal, Time, New York Times, National Geographic, Newsweek, Fortune, the Economist and Bloomberg – all of which are members of the World Media Group.
The free-to-enter awards are now in their third year and offer the winners the opportunity to be acknowledged as global leaders in international content-led advertising.
This year’s winners include Grand Prix Winners Tata Motors, along with Shell, UBS, Bet365, Universal Pictures and Visit Faroe Islands.
Emma Winchurch-Beale, President of the World Media Group and International Sales Director at the Washington Post commented, “Last year we were delighted to see a significant increase in entries with an impressive array of submissions from all over the world.
“We were blown away with the quality of entrants who demonstrated to us the power that content has to tell a brand’s story across multiple channels and borders. We hope that in 2018 we will see even more great campaigns from around the world that disrupt and amaze us.”
Log in www.wm-awards.com to enter the competition in the following categories:
Travel and Tourism
Technology and Telecoms
Lifestyle, Luxury and Fashion (new)
Media & Entertainment
Brand/Media Partnership (new)
Photo: India-based Tata Motors wins the World Media Awards 2017 Grand Prix. Credit: Adgully.com