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World Media Awards 2017 shortlist announced

The World Media Group (WMG) has this week announced the shortlist of its prestigious World Media Awards (WMAs) 2017 edition.

The number of award entries is up by 20% since its inaugural year last year, WMG said.

The World Media Awards (WMAs) are said to be the only awards that celebrate the effectiveness of cross platform, cross border, content-driven advertising.

The winners will be announced on 6 April 2017.

Reflecting the truly international nature of the WMAs, entries poured in from all corners of the world including the USA, Germany, Pakistan and the Faroe Islands – and targeted audiences from around the globe including Asia, Latin America, North America, Europe, Africa, Australasia and the Middle East.

The Awards also attracted some of the world’s top brands, such as Michelin, Universal Pictures, Shell, EY (formerly Ernst & Young) and McDonalds.

The entries were shortlisted by an international team of 30 senior jurors from brands, agencies and publishers including Co-Heads: Ian Armstrong, Global Advertising General Manager at Jaguar Land Rover, Raquel Bubar, Director T Brand Studio International at The New York Times and Sanjay Nazerali, Global Chief Strategy Officer at Carat Global.

Nazerali said: “Telling compelling brand stories across markets is a major challenge, so I have been impressed by many of this year’s entries. In particular those which found universal truths that span international borders, rather than ephemeral campaign ideas.

“Also, it has been great to see storytelling across connected touchpoints, where the story is extended through reinvention for each channel – that’s where it gets clever.”

Log in http://www.wm-awards.com for more information.

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