Emma Winchurch-Beale, international sales director at the Washington Post, has been named World Media Group president for 2017, taking over from Rupert Turnbull, the vice-president for Europe, Middle East and Africa, reports from London said last week.
The World Media Group is the organiser of the World Media Awards (WMAs), the only awards said to celebrate the effectiveness of cross platform, cross border and content-driven advertising.
Shortly after being appointed, Winchurch-Beale announced a deadline extension for the 2017 edition of the WMAs to Thursday 23rd February.
“As the World Media Awards enter their second year, bigger and better than before, this is an exciting time to be the group president. In 2017 it’s important for the industry to understand the great richness and quality of today’s branded content and the huge value it can create for brands,” she said in a statement.
The organisers still hope and wish that more entries will this year come from across Africa and the Middle East. There will be eight award categories and a Grand Prix selected by the jury from among the category winners, as follows:
Foreign direct investment and economic development
Lifestyle and luxury
Media and entertainment (new category)
Technology and telecommunications
Travel and tourism
“We hope that the Awards will provide inspiration to others and a benchmark for what international branded content should achieve,” Emma Winchurch-Beale said.
For more information, log in www.wm-awards.com. The entry is free.
Photo: New World Media Group President Emma Winchurch-Beale