The United Nations World Tourism Organisation (UNWTO) and US-based Adventure Travel Trade Association (ATTA) have recently formed a partnership to promote adventure tourism globally, and this should include enhancing the understanding and professionalisation of the industry, reports from Seattle said.
Over the next two years, the two organisations will collaborate to conduct an economic impact study to analyse the rapidly growing adventure tourism sector and its potential impact on regional communities, ATTA said in a statement.
The statement also said that both partners will tackle matters concerning definitions, market size and trends, education/training, and standards and guideline development activities, specifically concerning adventure travel.
“We have been following closely what ATTA has been doing in the area of research and training and we are very happy to strengthen our relationship with this commitment,” UNWTO secretary general Taleb Rifai said.
The new agreement enhances the relationship between the public and private organisations which was first officially established in October 2012 at the ATTA Adventure Travel World Summit in Switzerland.
“UNWTO’s commitment is further fuelling destination and private sector interest in understanding and pursuing this specialised form of tourism,” ATTA President Mr. Shanon Stowell.
“The economic impact study will provide data allowing us to measure definitely the role adventure tourism plays in responsible tourism development.”
Specific, first-time projects to be implemented under the agreement include:
Joint UNWTO Affiliate Members report on Adventure Tourism;
Definition of standards and guidelines in Adventure Tourism;
Research on the economic impact of Adventure Tourism on local communities/regions