WEConnect International, a corporate-led non-profit organisation that empowers women business owners to succeed in local and global markets, will launch its South African programme on 29 October 2013 in Johannesburg.
The launch of this global movement comes at a time when the Jacob Zuma administration is seriously contemplating a new Gender Equality Bill to enforce gender transformation compliance in the private and public sectors.
South African women, workers and business owners in particular, continue to face various challenges almost 20 years into the dawn of the new political dispensation that was meant to build a non-discriminatory society on the grounds of race, gender and culture.
Some women said sometimes they had the feeling that they were living like outsiders in a strange land.
The main cause is the extent of discrimination on the grounds of gender and race that has been raging for decades in this country of 50 million people, 51% of whom are women. For female workers and entrepreneurs, the inequality is even disheartening and horrific.
WEConnect International South Africa is hoping to help these women to advance and promote their interests in an increasingly male dominated field.
“The question of women in the business world isn’t only a gender issue, it is an economic and global competitiveness matter,” Dr Nathalie Chinje, WEConnect International South Africa executive director, said.
“Women-owned enterprises in South Africa offer a broad spectrum of high quality goods and services at competitive prices, and they are ready to serve the global marketplace,” she added.
Cameroon-born Chinje is also the founder and director of UPbeat, an international marketing consultancy.
For more information on WEConnect International South Africa or UPbeat Marketing, contact Caroline Kaserera at: [email protected]
Photo: Dr Nathalie Chinje, WEConnect International South Africa boss. Picture supplied