It is official. Samsung Electronics will no longer manufacture Galaxy Note 7 after more reports of the smartphone catching fire continue to damage the brand’s reputation.
The decision has been taken for the sake of consumer safety, the company said.
It comes barely a day after the South Korean technology giant halted all global sales of the smartphone, after the ‘safe’ batteries’ replacement process failed to solve the problem.
Canada-based CBC News reported that the safety regulator of China, where around 191 000 units were already solved, will recall all the G7 currently at the hands of consumers.
Experts said the decision by Samsung to stop the making the phone will severely affect the company’s fortunes and boost its rival Apple, which has been locked in a cut-throat competition with the South Korean maker.
“This has probably killed the Note 7 brand name, who knows if they’ll even be allowed to re-release it,” CBC quoted Edward Snyder, managing director of Charter Equity Research, as saying.
Credit Suisse investment analyst Kulbinder Garcha has predicted that the new Note 7 problems will help Apple increase its share of the market, according to AP.