The South African Broadcasting Corporation (SABC) has strengthened its platinum sponsorship for Promax/BDA Africa, an annual conference that brings together creative minds in marketing, promotion producing and advertising from all over the world.
Spokesperson Kaizer Kganyago said this week that it was imperative that the SABC held a position of leadership in all relevant industry events.
“Being involved in Promax/BDA Africa not only allows the SABC to unearth its own talent, but support the Industry as a whole to nurture and award creative excellence,” he said in a statement.
“The conference and its Awards underscore the importance of this industry to create top-of-mind awareness for a broadcaster’s brand, channel or programming,” he added.
The 2013 edition of Promax/BDA Africa will take place on 22 November 2013 at The Maslow Hotel in Sandton, Johannesburg.
Delegates attending this highly-regarded event get exposed to the latest global trends and developments in the creating and producing of promos, the SABC said.