The South African Broadcasting Corporation (SABC) says it will broadcast all 64 games of the 2014 FIFA World Cup across its three TV channels and 19 radio stations, in all the country’s 11 official languages.
Spokesperson Kaizer Kganyago confirmed that the public broadcaster was the official broadcast rights holder for the world’s biggest soccer competition.
The tournament kicks off on 12 June and ends on 13 July in Brazil, South America.
The SABC said it will offer various programming around the World Cup beyond match coverage, and also deliver an integrated programming mix across all SABC platforms, which seek to enhance the competition’s viewing experience, Kganyago explained.
SABC acting CEO Hlaudi Motsoeneng said: “We are ready and fully-equipped to deliver a world class production for this international event.”
SABC Sports acting group executive Bessie Tugwana said the public broadcaster will transport the SA public to the host country Brazil, as they take front row seats in the comfort of their homes and in their respective languages.