Ogilvy & Mather South Africa last week won five awards, including three silvers, at the 2014 Apex Awards held at the Sandton Convention Centre in Johannesburg, South Africa.
The awards include the ones won by O&M Johannesburg (three victories out of four entries), including a silver in the Change category for the KFC ‘Faces of Hope’ campaign.
O&M Cape Town took home two awards, including the retail-centric VW Polo Vivo campaign. It was awarded a silver in the Sustain category for having led VW to sell double the amount of Polo Vivo’s to that of its nearest competitor, the company said.
Furthermore, OgilvyOne Worldwide in Cape Town, was awarded a silver in the Launch category for spearheading the new Audi A3 Sportback launch.
In the past six years, the group has collected 34 Apex Awards, making it the most effective integrated communications agency group in the country’s effectiveness rankings.
The company said it success lies in its unrelenting commitment to delivering creative ideas that have a positive impact on clients’ bottom line.
“Effectiveness is how we show commitment to brands and our clients’ businesses,” O&M SA strategy director Neo Makhele said in a statement.
CEO Abey Mokgwatsane said: “Our success can also be attributed to the trust and confidence our clients invest in us to help grow their businesses.”
The award ceremony was hosted by ACA, in association with SABC and sponsors Ads24, City Press and Rapport, Anglo American, DStv Media Sales, Millward Brown and the Media Shop.
(Issued by Ogilvy SA, final editing by Issa Sikiti da Silva)