South Africa’s First National Bank (FNB) has launched its Uncapped ADSL product this week, with discounts of up to 100% on monthly subscription fees applicable for qualifying customers who sign up from 8 August 2013.
Qualifying Personal Cheque Account holders and FNB Private Client customers can receive between 10% and 100% off on some of the most competitive uncapped ADSL rates through FNBs internal Internet Service Provider, FNB Connect, the bank said.
In a market where price wars have been prevalent, the opportunity was ripe to launch an unbeatable offer that would be the best data deal seen in the financial services as well as telecommunication space, FNB, a division of First Rand Bank Limited, said.
“FNB has always been the leader in terms of data rewards offered to customers,” head of FNB Connect ISP Farren Roper said. “We have embraced the trend towards uncapped ADSL and wanted to offer a long term deal which will distinguish FNB from the other players in the market.
“No other ISP gives their clients up to 100% discount off their monthly Uncapped ADSL subscription.”
Irlon Terblanche, CEO of FNB Core Banking Solutions, said the uncapped offer is available as an exclusive benefit for holding an FNB personal cheque account. Customers can reach the 100% discount through banking efficiently and electronically, and holding qualifying products with FNB.
“The FNB discount on uncapped ADSL is one of the ways in which we are rewarding customers in a unique manner, this time by enabling internet access, something that has become a necessity for many customers.”
The rationale behind FNB’s latest data offer was largely spurred on by South African internet consumption which showed an increase in the amount of time spent on the internet uploading and downloading content, browsing, engaging on social media platforms, and sending and receiving emails, often from more than one device per user.
The ADSL market in itself has grown to 859 000 from 2011 to 2012, according to a World Wide Worx Internet Access 2012 report.
Through uncapped ADSL FNB wishes to not only secure its position as a key player in the data provision space but aims to contribute to increased internet penetration that has a positive correlation to economic growth, job creation and learning, Roper said.