The Mercure brand, an ensemble of 758 hotels worldwide owned by French company Accor, is pushing ahead with its modernisation drive at a very steady pace, adjusting to its customers’ new wants and needs and placing innovation at the core of its concept.
The brand, which has been building new home-away-from-home lobbies and food-service areas in every hotel, has been bringing in a new choice of wines and new breakfasts featuring local specialties, and having most its living areas entirely redesigned.
A full 80% of the network’s hotels have been modernised over the past 4 years, Accor revealed this week, adding that 13 Mercure hotels have been restyled in France this year.
Another 15 or so will kick off their programmes in 2015, Accor added.
“We are seeing the benefits of modernising the brand in a very real sense. In France, it has put us in a position to attract new franchise partners, showing that Mercure is enjoying buoyant growth,” HotelServices France CEO Christophe Alaux said.
“We will also be leveraging the brand’s robust expansion on international markets to continue to draw foreign customers in the French market. That is a key component in our development strategy.”
Photo: Mercure Hotel in Nelspruit, Mpumalanga (South Africa)