Mercure Hotels embark on digital offensive to boost online reservations

Mercure Hotels embark on digital offensive to boost online reservations

All 743 Mercure Hotels worldwide have embarked on an ‘agressive’ digital offensive, including launching an iPhone and Android application, and a new website, to boost online reservations and optimise the brand’s web performance, according to reports from Paris, France.

Accor, the world’s largest hospitality group that owns these hotels, said the brand has devised a simple and particularly intuitive application in the spirit of ongoing innovative, and also in the aim of anticipating new consumer habits among its customers.

The application is available in 10 languages on iPhone and Android operating systems, and offers Mercure customers:

• Clear, detailed information on hotels

• Secure online payment

• Access to special offers

• Reservation tracking

• Direct access to their Le Club Accorhotels account

“It lets you make a booking in just a few clicks for any of the network’s743 hotels around the world. In addition, the application’s geo-positioning function guarantees you get the best price every time,” the company said.

More than 15% of all Mercure reservations in 2013 were made online, via various Accor websites (no less than 2.6 million nights), Accor said, adding that the web is therefore an extremely important lever for the brand, Accor said in a statement.

Photo: Mercure Hotel in Bedfordview, Johannesburg-South Africa.

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