Liesl Hefkie is the new SAfm marketing manager, a position she held for the past 11 months in an acting role, the South African Broadcasting Corporation-owned radio station announced this week.
“Liesl has acquitted herself well while acting and has been instrumental in forging some important partnerships for SAfm and driving some marketing initiatives that will bear fruit for some time to come,” SAfm station manager Dennis O’Donnell said in a statement.
“She has crafted a marketing strategy and implementation plan for the new fiscal year starting in April. The plan will again benefit SAfm as she strives to create brand awareness and make SAfm a revered brand of some distinction and influence. ” Donnell added.
Over the years Liesl has garnered the experience required for her new role from the different managerial capacities she has served under. She brings a wealth of knowledge that will help further entrench SAfm’s position and enhance the brand.
She has worked for the SABC corporate marketing office for the last seven years, and was in charge and responsible for all the activations, events, campaigns as well as special projects driven by this office for the broader SABC objectives, the statement said.
She also spent close to two years looking after the marketing of two SABC Radio brands (SAfm and Radio 2000), where her love for radio deepened.
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