Kingsley Makhubela, the former chief of State Protocol at the South African ministry of International Relations and Cooperation, has been appointed chief executive officer (CEO) of Brand South Africa for a period of five years.
The announcement was made last week by Brand South Africa chairman Chichi Maponya.
“Brand South Africa is pleased to welcome Mr Makhubela on board as CEO,” Maponya said in a statement.
“The trustees, management and staff of Brand South Africa are certain that his experience in public service which includes representing South Africa as a head of mission, as well as his understanding of the domestic and international policy space, will be invaluable in positioning South Africa as an investment destination of choice;” she added.
An elated Makhubela said: “It is indeed an honour to serve South Africa in the capacity of CEO of Brand South Africa. I look forward to the opportunity to work with my capable and passionate team to position South Africa as an investment destination of choice.”
Makhubela was also the former Director-General of the ministry of tourism.
He holds a Master’s degree in Diplomacy from the University of Pretoria, and is currently completing his PhD at the School of Political Science at the University of Pretoria.