Hilton is investing US$50 million in Africa over the next five years to support the conversion of around 100 hotels (roughly 20 000 rooms) as it continues expanding its Sub-Saharan African portfolio.
The funds are targeting, among others, the Hilton Hotels & Resorts brand, the DoubleTree by Hilton and the recently launched Curio Collection by Hilton.
The first hotel to benefit from this initiative is the 109 guest room Amber Hotel on Nairobi’s Ngong Road, which will relaunch under the upscale DoubleTree by Hilton brand.
Others include the Hilton Kigali City Centre in the Rwandan capital, which opened in September 2016.
Patrick Fitzgibbon, Hilton senior V-P for development in Europe, Middle East and Africa, said: “The model of converting existing hotels into Hilton branded properties has proved highly successful in a variety of markets and we expect to see great opportunities to convert hotels to Hilton brands through this initiative.”
He added: “It enables us to rapidly grow our portfolio and delivers returns for owners by increasing exposure of their business to more international, inter-regional and domestic travellers, and specifically to our 65 million-plus Hilton Honors members, who look to stay with us in our suite of industry-leading brands.
“We see huge potential here in key cities and airports, as well as allowing us to develop our offering in resorts and safari lodges.”
Hilton currently operates 19 hotels in the Sub-Saharan Africa region with a further 29 in its pipeline. It has held a presence on the African continent for over 50 years.