Fashion designers worldwide are urged to submit an application package and select a foreign event of their choice: Mercedes-Benz Fashion Week in New York, London Fashion Week, Milan Fashion Week or Mercedes-Benz Fashion Week Tokyo.
A committee of regional experts in each of these markets will review applicants and decide which designer demonstrates the most promise to benefit from debuting their collections at the event.
DHL will sponsor a chosen designer for two consecutive seasons at each of the four Fashion Weeks. Designers will receive a guaranteed spot on the schedule along with a funded and produced runway show.
The programme, called DHL Exported, was launched in association with IMG Fashion on Tuesday 11 February 2014 to help designers who are already established in their local market, and are gaining momentum internationally to further their global footprint via the world’s most powerful fashion week platforms.
DHL said it will also underwrite all logistic costs of producing the collection (for instance. international shipping and exporting of hard goods), as well as exporting the collection to New York, London, Milan or Tokyo for the designers’ runway debut.
“DHL Exported will assist in breaking down international barriers for fashion’s brightest talent. Our unsurpassed commitment to supporting the needs of fashion professionals will foster the designers’ brands in new markets by enabling them to debut their collection on the runway in either New York, London, Milan or Tokyo,” Arjan Sissing, Deutsche Post DHL senior V-P for corporate brand marketing, said in a statement.
IMG Fashion said it will open up the application process from 17 February to 2 April 2014 at www.DHLExported.com.
Finalists will be chosen in April for committee review and winners will be announced at exclusive press events in New York, London, Milan and Tokyo in May.
Be ready! Seize the day!
Photo by Superselected.com