Facebook, the world’s most fantastic social network, has just reached a milestone by launching the introduction of publisher logos next to articles in Trending and Search surfaces.
According to Andrew Anker, Facebook product manager,the new revolution is part of the company’s ongoing efforts to enhance people’s recognition of the sources of news distributed on the platform.
Publishers will now be able to upload multiple versions of their logos through a new Brand Asset Library, so that the logos can appear next to their content on Facebook, reports from San Francisco said this week.
“We built this in close collaboration with a number of partners, as part of the Facebook Journalism Project, and are now rolling this out more broadly to all publishers,” Anker said.
The Pew Research Center found in a February 2017 study that only 56% of respondents could recall the source of a new link viewed on social sites.
Therefore, Facebook thought it should start surfacing publisher logos next to article links in an effort – as it put it – to make it easier for publishers to extend their brand identity on the social network.
This, it said, would enhance people’s awareness of the source of content they see on Facebook, so they can better decide what to read and share.