DHL, the global international express delivery company, has scooped the Frost & Sullivan award for market penetration in Sub-Saharan Africa, the company said this week.
The top accolade was awarded for the company’s vast expansion programme in Africa and its continued commitment to the continent, the statement said.
“Their foray into the informal retail market and partnership with postal operators hae seen the company more than quadruple its retail outlets across the continent in just a few months,” Frost & Sullivan business unit leader for energy and environment, Cornelis van der Waal said.
“It was an impressive story, and one that needed to be recognised.”
Sumesh Rahavendra, head of marketing for DHL Express Sub-Saharan Africa, said the key to the company’s success in Africa is due to their customer service and employee commitment.
DHL’s ‘aggressive’ expansion programme on the continent has seen the company expand its retail points from 300 to over 2 000 due to demand from its customers.
“We are fortunate that we have people who place the customer in the heart of everything they do, and when you combine this with the skills gained from our global Certified International Specialist program (CIS), it creates a winning company culture,” Rahavendra added.
Photo: A DHL truck speeds on its way to deliver parcels in one of Africa’s retail points. Credit: Auctigo.com