Despite its so-called cellphone explosion, Africa’s mobile video is too modest and insignificant to even mention in statistics.
Mobile video in Africa only accounts for less than 6% of all mobile traffic in the world, according to a Sandvine new report entitled “Global Internet Phenomena Report 2H2013” released on Monday.
Sandvine is a global provider of intelligent broadband network solutions for fixed and mobile operators.
However, despite this modest figure, the sector is set to grow faster than any other region in the world, the report said.
“While video is a small part of mobile bandwidth in the region today, we predict Africa will be the fastest video adopter and operators will respond with creative device-and application-based service tiers,” Sandvine CEO Dave Caputo said.
“You have to be in Africa to understand Africa. In other parts of the world, new users have first connected to the Internet via a fixed line,” he added.
“The African market is especially unique, as most users are connecting to the Internet for the first time through mobile devices, and using applications like Skype, Facebook and WhatsApp.”
Sandvine now has customers in 20 countries within Africa, and Caputo said his organisation was pleased to include truly representative data
on this high-growth market in this year’s report.