Accor’s Pullman Hotels transformed into ‘real-life’ digital spaces

Accor’s Pullman Hotels transformed into ‘real-life’ digital spaces

Accor, the world’s largest hospitality group, has transformed its Pullman hotels into ‘real-life’ digital spaces, offering guests high-speed internet connection, high-tech in-room equipment, mobile applications, and many more.

The experience starts in the lobby, restaurant or bar where guests immediately have access to high-speed internet and can browse the web and check their emails anywhere they like.

And that’s not all…

“In the rooms, guests can also enjoy ‘Unified Experience by Pullman’, a solution developed with Quadriga where TV, smartphone and tablet and other various forms of personal content can be integrated into a single application to create a unified network of entertainment services,” the company revealed in a statement.

To access this service, guests simply download an app to their personal smartphone, or via the in-room tablet. Any devices connected to the same Wi-Fi network will then synchronise automatically.

In just a few seconds, customers can watch a film (a free choice of over 200 videos on demand), look at their holiday photos on TV or listen to their latest playlist.

The service is currently available in two Pullman hotels, Pullman Paris Tour Eiffel and Pullman Brussels Midi. But the company said its deployment across the entire network will continue over the next few months.

The Paris-based company said its ‘work hard-play hard’ innovative approach, which caters for new customer behaviours and expectations, is aimed at meeting the demands of its cosmopolitan, mobile, hyper-connected clientèle.

Xavier Louyot, Pullman global marketing director, believes this new technology will play a key role in satisfying the new demands of business travelers. “Our guests need to be able to access a single set of services, helping them to both work, as well as relax, during their stay with us,” Louyot said.

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