Accor Hotels, the world’s biggest hotel chain, has seen its gross revenue grow by 2.8% in 2013, reaching 11.5 million euros, the group reported on Thursday from its Paris headquarters.
Gross revenue corresponds to revenue from owned, leased and managed hotels and to room revenue from franchised hotels.
The rise, which occurred despite the negative currency effect particularly in the second half, has been attributed to a robust demand in 2013 and an expansion of managed and franchised hotels, the group said.
The highly negative 50 million euros’ currency effect, which reduced reported growth by 3.5%, was mainly due to a decline in the Australian dollar and Brazilian real against the euro, the company said.
Last year, Accor opened 57 hotels (8 537 rooms), of which 91% was under management and franchise agreements. This expansion operated then added eight million euros to its revenue and 0.6% to its growth.
“In 2013, Accor delivered a solid improvement in its business, and this performance reflects the group’s strengths, including its recognised brands covering every segment of the hospitality market,” Accor chairman and CEO Sébastien Bazin said in a statement.
Bazin also said that Accor was a global footprint with leadership positions in the most promising growth regions and enthusiastic teams dedicated to driving the group’s development.
Photo: Sofitel Lafayette Square in Washington DC, US. Credit: Cntraveler.com