Accor Hotels.com, the multi-brand reservation website for Accor Hotels, has launched its Arabic version, aiming specifically to reach customers in the Middle East.
The Middle East, including Saudi Arabia, is an important outbound market for Accor, and a region where the hospitality group has vast operations and strong expansion plans.
That is why the Paris-based company underlined the need to develop an Arabic website in order to be closer to its Arabic speaking guests, and strengthen intra-regional ties in this region.
The website offers a choice of 31 geo-localised versions and 16 languages: English, French, German, Dutch, Spanish, Japanese, Italian, Portuguese, Brazilian-Portuguese, Korean, Chinese, Turkish, Indonesian, Russian, Polish, and the newly Arabic.
The new Arabic interface of Accorhotels.com will allow the group to propose more relevant offers and services to its clients. The website homepage, booking engine, hotels fact sheet, among others, will be specifically adapted in Arabic.
Accor will also set-up dedicated Arabic call centre lines to help guests with online bookings.
“Accor is firmly strengthening and investing in its digital strategy to create a permanent, direct and interactive guest relationship,” Jean-Luc Chrétien, Accor EVP sales, distribution and loyalty, said in a statement.
“Accorhotels.com is the spearhead of our digital ecosystem. By launching the Arabic version, Accor reiterates its position as a leader in terms of innovation,” he added.
Arabic is the fifth most used language in the world and an official language in more than 20 countries with approximately 422 million speakers, according to UNESCO figures.
(From Accor). Photo: the new 224-room Novotel Abu Dhabi Gate in the United Arab Emirates