A total of 17.5 million Nigerian adult viewers or 20% of the Nigerian adult population watched the Nigeria vs Iran World Cup game played this week, GeoPoll reveals in its latest survey, adding that this represents the most watched game in the five markets surveyed over the first five days of play.
GeoPoll, which is believed to be the world’s largest real-time mobile survey platform, gathered the data via mobile surveys in Ghana, Kenya, Nigeria, Tanzania and Uganda.
The findings provide a first-ever glimpse of the fans who are tuning into the 2014 FIFA World Cup Brazil in these countries, and represents ratings from more than 300 million African citizens.
Ghana’s World Cup viewership stays high across games. The country’s viewership has remained high across all games: 3.5 million watched the opening game between Brazil and Croatia, and the gripping match Ghana vs US on Monday attracted 2.4 million adult Ghanaian viewers.
Gender differences are apparent across countries. In Ghana, more males watch the games: for the first five days of game play the gender split was an average of 28% female to 72% male.
In Nigeria, the gender split for the World Cup games is less dramatic than in other countries: about 38% female to 62% male.
Youths have been particularly interested in the games. In Ghana 1.7 million people aged 15-24 tuned in to the Germany-Portugal game, or about 18% of the youth population.
In Kenya almost 900 000 aged 15-24 watched the same game, and in Nigeria 3.5 million youths were watching.
More results are expected to be released soon, GeoPoll said.
Photo: Nigeria 0, Iran 0, 2014 FIFA World Cup in Brazil