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100 million Opera users in Africa, Kenya has largest share

There are 100 million users of Opera in Africa, with Kenya holding the continent’s largest market share with 86.41%, followed by Nigeria and South Africa with 71.83% in Nigeria and 53.1%, respectively.

The findings are included in the company’s newly released State of the Mobile Web Africa 2016, which highlights mobile internet trends across the continent including consumer browsing behaviour and app usage.

Users in these countries have collectively saved data equating to over half a billion US$ in 2016, the report said.

Furthermore, the study also found that Android users make up nearly half of overall Opera Mini users in Africa, with 70% in Nigeria accessing Facebook via Opera.

Ghanaians, Kenyans, Seychellois and Mauritians are the highest data users with an average usage of over 160MB/month. Findings also show that visits to streaming video websites on Opera Mini in Africa have increased by 36% since 2012.

Other findings of the report include the following:

  • Users from Tanzania (22%) are most likely to visit YouTube followed by South Africa (20%) and Ghana (19%), according to the State of the Mobile Web Africa 2016 report
  • South Africa ranks first in Africa in terms of app usage, with a third of its population using mobile applications, followed by 31% in Ghana, 28% in Nigeria, 19% in Kenya and 18% in Uganda.
  • In addition, Opera Mini users are accessing local news as much as 300% more than in 2014.

Richard Monday, VP for Opera, Africa, said in a statement: “We believe that data compression is as relevant and useful now as it was a decade ago.

“In fact, with the growth of smartphone penetration coupled with prohibitively high data costs, it’s a critical enabler.”
Monday said the #DataMustFall movement in South Africa has demonstrated that people did not feel like they were getting value for money.

“The compression technology used in Opera Mini and Opera Max helps consumers save on data costs and addresses issues relating to congestion and page sizes. Ultimately, a lighter mobile web enhances usability, functionality and access – even in poor network conditions.”

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